Company History

Make it Active, LLC

Company History:
From California
To
New Hampshire

About us

How It All Began...

When it All Began...

After a few years of working for other companies, one of Make it Active's current owners started a web development company in 1994, with a focus on marketing and website design. While websites are now often controlled by the marketing department, back in 1994, most companies did not have websites; and the ones that did were run by IT departments. It has always been our message to businesses and clients, that websites are part of Online Marketing endeavors, and should be run by Marketing professionals; not the IT or graphic design department.

1994

1995

Changes...

As time progressed, our company went through a re-branding in 1995, and the name was changed to Webtrify. The idea was simple... "Don't just create a website... ELECTRIFY your website with WEBTRIFY!"

Push it Along...

The company grew, and by 1999, was sold to a third party, along with a portfolio of other businesses in order for the owner to dedicate more time towards traditional marketing with large companies, rather than primarily being a website development company.

A home automation company was created at this time, as a side project. The concept revolved around home automation, such as controlling lights through remote control, via computer devices, or by voice control... The name of this endeavour? Make it Active of course! It revolved around active lighting and having an "active home," controlled by using modern smart technology. Unfortunately, it was a niche market at the time, and the marketing consulting was growing, so the side project was dropped. As we all know now, this technology is extremely common today due to devices such as Amazon Echo, Google Home, Philips Hue, etc. It just didn't seem like a good investment at the time. Heck, I remember looking down at the idea of investing in Amazon stock not long after this point... who knew? Anyway, despite dropping the project, the name was too good to let go to waste. So, this eventually led to the re-branding of the marketing company to Make it Active.

1999

2003

Time to Rebuild...

At this point, time was spent learning newer technologies, and building a solid foundation with content management systems. This turned out to be a good decision, as these systems (Drupal, Joomla, WordPress), would end up becoming some of the main systems used for modern websites. 

By 2004, a partnership was created with someone that brought over a decade of additional financial and business experience to the company. We continued to grow, and soon became well known for our SEO (Search Engine Optimization) techniques, which offered results, while avoiding the common unscrupulous techniques often used by online marketers. At a time when everyone was using phony links pages, and focusing on improper techniques, we continued staying above the fray. Instead, we focused on learning the ins and outs of long term effective strategies and adhering to all the rules set forth by search engines.

Working for the Clampdown...

Business continued growing, though the owners ended up doing it more as a side consulting job due to short term contracts being turned into long term employment over the next several years. Helping to turn 5 million dollar companies into 20 million dollar companies, as a salaried employee, wasn't exactly our cup of tea (earl grey, hot). Working as a Marketing Director or V.P. of Marketing for large companies had some perks, but we especially enjoyed spending time working with our clients who owned small businesses, and helping them turn around their companies.

2004

2008

Everybody Wants to Rule the World

We continued to accumulate clients, and dedicated more of our time to our business. Over the next 7 years, we had a variety of short term and long term contracts. We also spent some of our time running marketing departments for a few companies.

In California, it is more difficult to dedicate time to small businesses because so much time is spent on traffic, it takes a toll. For example, we once met with a client who owned a very popular shop in Beverly Hills. The client needed lots of attention, and after a few trips back and forth (2-4 hours each way in traffic), for simple discussions, or canceled meetings, we felt overwhelmed. The project itself wasn’t that overwhelming, but since we were ranking so high in search engines, whenever a high profile client contact us, we would go through the motions, often driving in L.A. traffic until the point of exhaustion. In fact, we often turned down more business than we took because of the amount of driving required in traffic.

Despite our growing success, we weren't happy overall due to the lifestyle out west. There was enough business to go around, but we, as a company, and as individuals, started coming up with a plan because we felt that a change was in order. 

Go Our Own Way...

Make it Active continued growing, and by 2010, we started researching places around the country to relocate. We waited until the time was right, and by 2015, we decided to relocate to a New Hampshire; a state with an entrepreneurial spirit, and much more diverse weather than Southern California.

We started over. In fact, we gave our clients to a competitor, and started our business from scratch… Well, not necessarily from scratch, we had the literature, the website, and the business plan in place, but we started in a new, unfamiliar part of the country, focusing more on Google Street View Virtual Tours, website design, and SEO. Due to our expertise in those areas, we had no concern that we could grow our business as it once was.

In no time, we started gaining recognition throughout New England for our online marketing skills. We would walk for hours, speaking with business owners, and passing out fliers. We were in a new place, and were able to focus the bulk of our time on helping small businesses grow.

2015

2018

Movin' On Up...

Since relocating, Make it Active, LLC has grown throughout New Hampshire and the New England region. We have built partnerships, worked with clients on everything from website design, SEO, to Google Street View Virtual Tours, and have received some local and national recognition.

We have continued growing, and while most of our services have stayed relatively unchanged since 2003, we have added a few new services, including full color printing, and promotional product sales.

We built our business based on our relationships with our clients. We have demonstrated to our clients that our concern is always to focus on their best interests, and do what we can to help their businesses grow. This is why the majority of our new clients come from referrals, and why our company has, and will, continue growing.
Dawn of a new era

Want to Find Out Why Our Clients Stick With Us?

If you are ready to do more for your business, you have come to the right place. Contact us now to speak with one of our marketing consultants about your business needs.

01. About Us

Make it Active, LLC is a full service Marketing Agency located in downtown Dover, NH.

We offer complete marketing solutions, including SEO, Website Design, Marketing, as well as graphic design and printing.

About Us

03. Latest News

  • 22
    May
    2018
    Dover Local Expert Series - Grow With Google - Branding & SEO

    Make It Active to present at Dover Chamber 's Local Expert Series; Marketing and Branding Your Business. The focus of this presentation will be on Growing with Google; helping small businesses grow their presence online.

  • 24
    May
    2018
    Retail SEO Event - Online Marketing Help for Retail Business

    On Wednesday, June 20th at 12PM, Make it Active, LLC, is hosting a Google Livestream workshop in our Downtown Dover, New Hampshire office to help retail businesses throughout the Seacoast learn about how to effectively market your business online through

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