Trade shows are much more difficult than they look. Perhaps this is your first, or you have done dozens of shows over the years. One thing for sure is, it is extremely easy to let things go, and squander your potential success. You get back to the office after a busy week at the conference… Your marketing department now has dozens, if not hundreds of leads to sift through, add to your CRM, while your sales team starts their own process, of calling up the people on the cards that were so carefully (or not so carefully), shoved in their pockets, briefcases, and bags full of collateral…. This is often where things go wrong.

First, you need to have a plan in place before the trade show. You need to have a process, geared towards success. Plan out what, when, why, how, and who will manage that process. At Make it Active, LLC, this is one of the areas where we have had consistent success because we this is the area we have noticed companies struggle with the most. We not only help you develop a sound procedure for dealing with trade show follow up, but can also be instrumental in your success, by taking care of the mailing, and coordination between your marketing and sales staff.

Don’t let your next trade show come and go without contacting Make it Active, LLC to see how we can help your company succeed!