What is the most important part of a website?

What is the most important part of a website?

The most important part to any website is content. Without content, your website is nothing more than an advertisement, which is not an effective online marketing strategy. The goal of any marketing professional that designs websites should always be to create an online resource for people. It sounds simplistic, but it's true; which is why the most well known websites on the internet have the most content.

Whatever your product or service is, your goal as a business or organization should be to empower your visitors, not simply sell them something; that will come in time. By showing that their interests are important to you, they have a reason to return, thus increasing the likelihood of a purchase or additional purchases.

Make sure to have the following:

  • Detailed product descriptions
  • In depth product support information
  • A responsive technical support section
  • Easy to find contact information
  • Product manuals, white papers, sales sheets, user manuals, etc.

By offering these to your visitors, you give them a reason to come back. Think of it this way, no matter how good the deal is, or where the purchase is made, would you buy something from a company that simply displays a picture, or one that gives a detailed description of the product being sold? The more time the customer spends on your site, the greater the chances are they will return to get more information and purchase more products.

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01. About Us

Make it Active, LLC is a full service Marketing Agency located in Dover, NH, just minutes from Portsmouth.

We offer complete marketing solutions, including SEO, Website Design, Marketing, as well as graphic design and printing.

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03. Latest News

  • 17
    Oct
    2019
    National Veteran Small Business Week Marketing Workshop
    Make it Active, LLC welcomes all veterans for National Veterans Small Business Week on Tuesday, November 5th at Noon. We will be providing information to veteran-owned businesses about reaching customers on Google. We will be providing free info about search engine optimization (SEO) and online marketing to all veterans in attendance to help give you the tools needed to grow
  • 04
    Oct
    2019
    Grow With Google & Make it Active 2019 Holiday Workshop
    Join Make it Active, LLC as we partner with Google and Constant Contact for our annual holiday marketing livestream in Dover, NH! Start off the 2019 holiday season right, and get your business ready! Event is on Wednesday, October 16th, 2019. We will have tips, tricks, and popcorn to bring in the holiday season.
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