Difference between Web development, design and Information architecture?

What is the difference between Web development, design and Information architecture?


Over the years, we have had this question asked quite a bit. Many customers have asked us what the difference is between a website developer, a web designer, an information architect, and an information designer. The simple answer is, there is little difference, depending on the person performing the service.

There are many who practice "web design;" with an emphasis on "design." Whereas the main point of focus for an information architect is content. Your site could be the best looking site on the internet, however, without good content, visitors won’t care how nice your buttons look. Think about how many of the sites you visit - the ones that are the most popular, focus on content.

Our marketing team focuses on content, without putting the design aspect to the side. The design aspect takes the least amount of time; it’s the back-end programming, information gathering, and information development that takes the most time.

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01. About Us

Make it Active, LLC is a full service Marketing Agency located in Dover, NH, just minutes from Portsmouth.

We offer complete marketing solutions, including SEO, Website Design, Marketing, as well as graphic design and printing.

About Us

03. Latest News

  • 17
    Oct
    2019
    National Veteran Small Business Week Marketing Workshop
    Make it Active, LLC welcomes all veterans for National Veterans Small Business Week on Tuesday, November 5th at Noon. We will be providing information to veteran-owned businesses about reaching customers on Google. We will be providing free info about search engine optimization (SEO) and online marketing to all veterans in attendance to help give you the tools needed to grow
  • 04
    Oct
    2019
    Grow With Google & Make it Active 2019 Holiday Workshop
    Join Make it Active, LLC as we partner with Google and Constant Contact for our annual holiday marketing livestream in Dover, NH! Start off the 2019 holiday season right, and get your business ready! Event is on Wednesday, October 16th, 2019. We will have tips, tricks, and popcorn to bring in the holiday season.
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