SEO FAQs

Doesn't SEO level off at some point and become ineffective?


SEO does "level off" at some point, occasionally, but it is never ineffective. I have worked with companies to bring them up to number one on key terms. In one example, a company I worked with became number 1 on all main product categories after I had worked with them for over a year. So I started noticing their traffic leveling off slightly, remaining almost the same, though still showing a slight increase that I would usually attribute to being an insignificant increase (a few percent). It was at that point, I spent my time keeping them in place, and learned very quickly that it wasn't the time to become complacent. Just reducing my efforts for 2 weeks, saw a decrease to third place for several keywords. This is why SEO maintenance is one of the most important aspects of SEO

Complacency is never an option with SEO, and while promoting the concept of a permanent budget for SEO may seem like an attempt at simply trying to keep the Online Marketing industry alive, it is in fact a legitimate point, because there will always be someone ready to unseat you, whether you are a 5th place, or 1st place.

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01. About Us

Make it Active, LLC is a full service Marketing Agency located in Dover, NH, just minutes from Portsmouth.

We offer digital marketing services, including SEO, Website Design, Marketing, and graphic design.

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03. Latest News

  • 09
    Mar
    2021
    Make it Active in 2021!
    We are working on even more great things in 2021! Now that winter is almost behind us, and spring is just a few weeks away, we have many new things to annouunce for our visitors and clients. We can't wait to share the good news! The reveal will be on April 15th (yeah, we know, that's tax day - we gotta
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04. Marketing Articles

  • Did You Receive An Email About Your Website's SEO?
    Every day, we start up our computer, open our email, only to be bombarded by messages of guest posts, cheap SEO, social media marketing, and other such online scams… the problem is, these emails are not only repetitive, they are scams, and oftentimes, even dangerous. Why? Well, think about it for a second… If a company is so good at
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