What is a CRM used for in marketing?

A CRM, or Customer Relationship Manager is a software tool used to manage contacts, keep track of sales, and store everything from the lead development cycle to customer service issues all in one place.
For example, the CRM we have implemented for Make it Active is used to keep track of our sales history, customer service, leads, support, etc.

When a client contacts us for marketing services, for example, search engine optimization, we input the customer’s information and enter that they are interested in SEO. We contact them by phone or email and log that we made contact with the customer and the outcome of the communication. If further contact is needed, we note that we need a reminder to make contact in a specified amount of time.
When we retain them as a client, we enter all the services used, all of the communication between us and the customer, and any other relevant information.

In essence, we have built an entire screenshot of the relationship with each customer. This keeps your marketing and sales departments organized, on task and improves customer relations.

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01. About Us

Make it Active, LLC is a full service Marketing Agency located in downtown Dover, NH.

We offer complete marketing solutions, including SEO, Website Design, Marketing, as well as graphic design and printing.

About Us

03. Latest News

  • 17
    Oct
    2018
    The complete truth about website design companies
    This isn't so much "news," as it is a rant about the industry that I work in and why it is important to research the companies that you will be trusting your website with. I recently read on a client's previous web developer's page that they have been "designing websites since 1986..."
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    Oct
    2018
    See our FOX Business Interview!
    Make it Active was featured on FOX Business and FOX News in October, 2018! See our story now!
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