What is a CRM used for in marketing?

What is a CRM used for in marketing?


A CRM, or Customer Relationship Manager is a software tool used to manage contacts, keep track of sales, and store everything from the lead development cycle to customer service issues all in one place.
For example, the CRM we have implemented for Make it Active is used to keep track of our sales history, customer service, leads, support, etc.

When a client contacts us for marketing services, for example, search engine optimization, we input the customer’s information and enter that they are interested in SEO. We contact them by phone or email and log that we made contact with the customer and the outcome of the communication. If further contact is needed, we note that we need a reminder to make contact in a specified amount of time.
When we retain them as a client, we enter all the services used, all of the communication between us and the customer, and any other relevant information.

In essence, we have built an entire screenshot of the relationship with each customer. This keeps your marketing and sales departments organized, on task and improves customer relations.

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01. About Us

Make it Active, LLC is a full service Marketing Agency located in Dover, NH, just minutes from Portsmouth.

We offer complete marketing solutions, including SEO, Website Design, Marketing, as well as graphic design and printing.

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03. Latest News

  • 17
    Oct
    2019
    National Veteran Small Business Week Marketing Workshop
    Make it Active, LLC welcomes all veterans for National Veterans Small Business Week on Tuesday, November 5th at Noon. We will be providing information to veteran-owned businesses about reaching customers on Google. We will be providing free info about search engine optimization (SEO) and online marketing to all veterans in attendance to help give you the tools needed to grow
  • 04
    Oct
    2019
    Grow With Google & Make it Active 2019 Holiday Workshop
    Join Make it Active, LLC as we partner with Google and Constant Contact for our annual holiday marketing livestream in Dover, NH! Start off the 2019 holiday season right, and get your business ready! Event is on Wednesday, October 16th, 2019. We will have tips, tricks, and popcorn to bring in the holiday season.
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