Should our company outsource?

Should our company outsource?

You could have a terrific marketing department that sets goals, follows plans, and helps to be the backbone for a company. However, in many companies, this is not the case. The biggest problem with most marketing departments is inefficiency and complacency. While it may be easy to simply blame the employee, it could be for a number of reasons.

For one, some marketing departments will fill many positions, costing the company a lot of money. While this can be good for business, and can provide a lean marketing machine, in most cases it is simply a resource expenditure that does not increase revenue, but rather “get’s the job done.”

In some cases, the marketing director, or manager has been in management so many years and doesn’t understand the basics in timelines or effective management. In no way am I saying they are not educated in the field of Marketing, but rather, they may not be in touch with current marketing techniques, or understand what it is exactly that the web designer, or marketing coordinator, or product manager actually does.

Most managers have some background in other areas of marketing, however, in my experience, many fall short because they do not understand how long a certain project will take, or do not know the process that it takes to create a website, perform seo (search engine optimization), or design a graphic or logo.

In essence, they could be hindering success because either the employees take their time completing projects, going as far to drag out a project because the “boss doesn’t know,” on the other side, they may be expected to perform miracles and their own judgment on completion is not taken into account. So, this goes both ways.

That is where we come in. We can either help make your marketing department more efficient, or we can provide complete outsourced marketing solutions for your company. Either way, we can save you money and help your company increase its revenue through proper marketing techniques utilizing both traditional, and online marketing.

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01. About Us

Make it Active, LLC is a full service Marketing Agency located in Dover, NH, just minutes from Portsmouth.

We offer complete marketing solutions, including SEO, Website Design, Marketing, as well as graphic design and printing.

About Us

03. Latest News

  • 12
    Jun
    2019
    Grow With Google NH Partner Award

    Make it Active, LLC is proud to announce Google's recognition by awarding the company with a "High Impact Grow With Google Partner" status. The company was given this honor due to their commitment to service for small businesses in the community for the past 4 years. Make it Active, LLC has worked with Google for many years, and has been

  • 01
    May
    2019
    Grow With Google Small Business Week Workshop

    Get search engine marketing advice for free from Google & Make it Active, LLC! Small business week is an important time of year for us, so we are hosting 2 Google events for local Seacoast businesses. Our events will be on both May 8th and May 10th, from 12:00 PM - 1:30 PM right in Dover, NH, just minutes from Portsmouth and

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