SEO maintenance is the ongoing process of making adjustments to your website to achieve satisfactory search engine ranking results. The focus is ensuring that your content is accurately representing the website, in order to compete with others who also retain SEO companies to keep their business on top. SEO Maintenance services help maintain your existing high search engine ranking. This service is offered to businesses that are ranking higher for their main keywords, but have noticed new competition in those core keywords, which has them struggling to stay on top. Even though your website is at the ranking well now, you may not stay there long without using ongoing SEO maintenance. There are many factors to consider when it comes to SEO that most people are unaware of.

SEO Maintenance is an Ongoing Process

SEO, an abbreviation of Search Engine Optimization. is an ongoing process or editing a website to improve your content. This process is ongoing, and takes time to achieve satisfactory results. SEO take several hours per week of dedicated time, and requires a commitment to continue doing so for as long as you want to maintain those results. In the beginning, SEO can take months to start to achieve desired ranking results and be found on Google. Eventually, as your site ranks higher, the next concern is maintaining those results. If you have 10 keywords on the 1st page, you will quickly notice a drop in revenue as those keywords start slipping past the top 5 spots or pages. I call this "Top 5 SEO."

Top 5 SEO Results

The goal in any SEO campaign should be to achieve the top 5 results in organic search and / or Google Maps, depending on the type of business. It's imperative to see progress of keywords over time and the focus should be on getting as many pages as possible to show on the first 5 pages of Google. I like to have a handful of keywords that mean the most be what I rank for on the first few places, and another group of keywords or services I care less about ranking for, but still want them on the top 5 pages. You will likely never get top placement for every term. But, you should have your keywords figured out, and analyzed by an SEO professional to determine what keywords are the most important, what you are likely to rank well for, and what is going to take a long term strategy. Most importantly, prioritize your keywords into groups. 

In some cases, you may want to rank high for a handful of specific keywords or terms, but perhaps less important, or more difficult to attain keywords, you would want to still rank high, but are okay with not being on the first page. This is a reasonable strategy to keep yourself focused on the most important part of your business. Overtime, your goal should be to increase any terms which are valuable to your business, but be aware that the higher you want to rank, the more time it will take on a regular basis to reach those goals; thus, set your expectations accordingly.

SEO Maintenance Services

As a marketing company with decades of experience, we believe SEO maintenance is the most valuable tool for marketing a business. We are here to help businesses grow, and maintain, their online presence through ongoing SEO maintenance services. No matter what page you show up now, it can quickly change due to many factors; including your competition, changes to search engine algorithms, new web technologies, etc. 

We utilize decades of experience to perform SEO maintenance, and keep your company competitive. For every business out there, there's another business wanting to surpass them on the internet. As more businesses get familiar with SEO, and the impact it has on their success, the more companies hire firms like ours to build up their website to keep them on top, or overtake their competitors. 

As a top SEO maintenance company, we offer basic and SEO maintenance plans to help you keep your website and business competitive.