Online Marketing FAQs

This is a collection of frequently asked questions about Online Marketing.



  • What is reputation management?

    Reputation Management is a process of keeping track of online reviews of your company to protect your reputation. Read More...

  • What is eCommerce?

    Ecommerce is simply "electronic commerce." This is a system to conduct online sales, whether it's service or products. The difference between basic website design and eCommerce is that you need a platform to conduct business online. Your website needs... Read More...

  • What is SEM or Search Engine Marketing?

    SEM is the acronym for Search Engine Marketing and though it is often confused with SEO (Search Engine Optimization), it is not the same thing. SEM is the specific part of online marketing that can be the most effective and achieve almost instant results. Search Engine Marketing is based on PPC (Pay-per-click) advertising through search engines; allowing you to... Read More...

  • What is considered spam?

    An unsolicited email is considered spam. If your customer agrees to receiving email, then it is not considered spam. We do not send spam, either internally, for ourselves, or for our customers. Read More...

  • What role does online marketing play?

    Online marketing plays an important role in marketing any business, product, or service. People rely on the internet to find almost anything, and with the advent of search engines, there is little need for certain aspects of traditional listings in offline directories like phone books, etc. Read More...

  • Do Small Business Benefit from a Virtual Tour?

    We often hear something like this: "My store is old... my office is small... we have nothing that customers would care to see online!" Read More...

  • Google Street View Tours Outside of NH?

    Make it Active, LLC offers Google Street View Virtual Tours throughout the United States. Our general focus area is New Hampshire, Maine, Massachusetts, and Vermont. Read More...

  • Is There a Cost to Update a Virtual Tour?

    A virtual tour is created by using specialized cameras and lenses, to create 360 degree photo spheres. Once these spheres are created, they are connected to other local spheres; thus, creating the virtual tour. Individual spheres can be redone at any time, for a reduced rate. Read More...

  • How Expensive is a Small Business Virtual Tour?

    We often hear the same, or similar questions from customers about virtual tours. Often, customers think of a virtual tour as something only large businesses, fancy hotels, and elegant showrooms offer. That is far from the truth. Read More...

  • Do Virtual Tours Help Businesses?

    Google Street View virtual tours, are a very powerful way to showcase your business, and gain valuable search equity. When we complete one of our virtual tours for your business, it shows up in your Google Business listing, so that customers can not only find your business, but can also see inside, as if they were there. Read More...
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