SEO - SEARCH ENGINE OPTIMIZATION
What is SEO? SEO is a process of evaluating and improving website content in order to increase your online presence on Google, Bing, and other search engines. SEO involves a variety of techniques and is often performed by a digital marketing company with website design and search engine marketing experience.
What Are Some Best Practices for SEO? Search Engine Optimization (SEO) is a dynamic process involving a range of strategies to enhance a website's visibility. At the core, it’s about understanding and meeting the needs of users by aligning your website practices with search engine guidelines.
Content That Connects: The heart of effective SEO is high-quality, relevant content. Search engines aim to deliver content that solves users' queries. To achieve this, you should write content that speaks directly to your audience, addressing their search intent and providing comprehensive answers. Build Credible Connections Another essential facet of SEO is establishing authority through backlinks. By acquiring links from trustworthy and reputable websites, you can boost your site's credibility. Focus on quality over quantity—links from high-domain authority sites carry significant weight.
On-Page Optimization: Optimizing various on-page elements is crucial. This includes refining your meta descriptions, titles, images, and tags to ensure they are both user-friendly and search engine-friendly. Proper on-page practices help search engines understand your content better.
Technical Excellence: The technical health of your website can’t be overlooked. Ensure your site has robust architecture, making it easily navigable and enhancing the user experience (UX). This involves a seamless navigation structure and efficient internal linking, guiding visitors through your content intuitively.
In essence, effective SEO requires a balanced approach that incorporates engaging content, strategic backlinking, meticulous on-page optimization, and a technically sound website. By maintaining this balance, your site is well-positioned to rank higher and attract more organic traffic.
What Are Some Best Practices for SEO? Search Engine Optimization (SEO) is a dynamic process involving a range of strategies to enhance a website's visibility. At the core, it’s about understanding and meeting the needs of users by aligning your website practices with search engine guidelines.
Content That Connects: The heart of effective SEO is high-quality, relevant content. Search engines aim to deliver content that solves users' queries. To achieve this, you should write content that speaks directly to your audience, addressing their search intent and providing comprehensive answers. Build Credible Connections Another essential facet of SEO is establishing authority through backlinks. By acquiring links from trustworthy and reputable websites, you can boost your site's credibility. Focus on quality over quantity—links from high-domain authority sites carry significant weight.
On-Page Optimization: Optimizing various on-page elements is crucial. This includes refining your meta descriptions, titles, images, and tags to ensure they are both user-friendly and search engine-friendly. Proper on-page practices help search engines understand your content better.
Technical Excellence: The technical health of your website can’t be overlooked. Ensure your site has robust architecture, making it easily navigable and enhancing the user experience (UX). This involves a seamless navigation structure and efficient internal linking, guiding visitors through your content intuitively.
In essence, effective SEO requires a balanced approach that incorporates engaging content, strategic backlinking, meticulous on-page optimization, and a technically sound website. By maintaining this balance, your site is well-positioned to rank higher and attract more organic traffic.
Local SEO
Local SEO and NAP services to help you grow your local business throughout your city, state, or region of the country.
WordPress SEO
SEO for WordPress websites. We also offer SEO for Joomla and other popular content management systems.
Mobile SEO
SEO for mobile, traditional static html websites, and Shopify, Magento, and ecommerce websites.
How Does an SEO Company Discover and Analyze a Business's Needs and Opportunities?
Understanding a business's unique needs and opportunities is crucial for effective search engine optimization. Here's a breakdown of how SEO companies undertake this process.
Discovery Phase
The journey begins with a comprehensive understanding of your business goals and marketplace dynamics. SEO firms often initiate this phase by engaging with your key stakeholders. This involves meetings to delve into your organization's aspirations, operational demands, and market expectations.
Analysis Phase
Once discovery is complete, a deep-dive analysis takes place. This phase covers several essential components:
Discovery Phase
The journey begins with a comprehensive understanding of your business goals and marketplace dynamics. SEO firms often initiate this phase by engaging with your key stakeholders. This involves meetings to delve into your organization's aspirations, operational demands, and market expectations.
- Initial Site Review: A preliminary evaluation of your website helps identify its current strengths and areas for improvement.
- Key Performance Indicators (KPIs): Determining KPIs is vital for tracking progress effectively.
- Conversion Paths and Keyword Research: Identifying how users navigate your site and conducting extensive keyword research are key steps. This research helps uncover phrases and terms that potential customers are searching for.
Analysis Phase
Once discovery is complete, a deep-dive analysis takes place. This phase covers several essential components:
- Competitive Benchmarking: Understanding your competitors' strategies helps pinpoint what works within your industry.
- Comprehensive Site Audit: A thorough review of your site’s technical aspects helps identify opportunities for improvement.
- Traffic and Analytics Review: Analyzing historical data uncovers trends and patterns that could influence your SEO strategy.
- Link and Risk Assessment: Evaluating your current backlinks and potential risks ensures the integrity of your online presence.
Have more time to answer some questions? You can also fill out our
SEO intake form and we can provide you with a free detailed SEO analysis!
Our SEO Agency is Different
Make it Active, LLC, is a digital marketing agency that provides Website SEO - Search Engine Optimization Services. We offer SEO for small businesses, as well as medium and large companies. We have clients throughout the country that we work with for years due to our success rate. Contact us now from anywhere in the USA to see how we can help optimize your website for search engines such as Google and Bing. If you would like to stop by our office, feel free to call us at (603) 814-9234 and set up an appointment. We are located at 42 Dover Point Rd, Unit M, Dover, NH 03820, just a few minutes from Portsmouth. Our company, originally from California, has been in business since the 1990's, and has been providing website design and online marketing services since 1994. We offer a variety of search engine optimization packages to help businesses of all sizes.
What makes our marketing and SEO agency different from our competitors is that we offer a sound, long term SEO strategy utilizing decades of internet marketing experience. While we are also great at website design, our focus is on helping you get a return on investment by utilizing real marketing experience to perform SEO maintenance. We offer both discounted long term SEO and short term no-contract SEO services. We also offer SEO consulting services for companies interested in doing SEO in-house.
Are you nervous about committing to working with an SEO company, only to find out that they are not what you expected? Do you want to make sure you are making the right decision? If you are deciding on which agency to run SEO for your company, we welcome a surprise Q&A with one of our competitors. We suggest you don't let either company know the questions you will ask, that you research the questions thoroughly for relevance, and get an idea of what the most accurate or correct answer is. We can do this over the phone, or if you are local in the southern New Hampshire / Maine region. We would even do this at your place of business; with the competition there! Why are we so confident in our abilities? Because we are actual marketing professionals with decades of real experience. We do online marketing and SEO for our clients on a daily basis. The same can't be said for most companies that offer digital marketing.
Most web development companies are run by graphic designers or coders, who may know how to draw a little better than we can, but don’t actually understand what it takes to correctly optimize a website for search engines. Most companies add SEO to their list of services because they want the recurring business income that it brings, not because they are actually experts in performing search engine optimization. This leads to much confusion about how SEO is correctly performed, and in many cases, our new clients had received little to no work towards their project from previous companies working with them; which is why they end up contacting us. We are well known in our region, and have been in business throughout the country for over 25 years, so we know how to create effective online marketing strategies.
Ultimately, it comes down to this: we hire expert graphic designers to do logos and sales literature, but not to market our business... neither should you. Hire a professional to do your SEO, because without return on investment, all you have is an unncecessary invoice to pay.
Most web development companies are run by graphic designers or coders, who may know how to draw a little better than we can, but don’t actually understand what it takes to correctly optimize a website for search engines. Most companies add SEO to their list of services because they want the recurring business income that it brings, not because they are actually experts in performing search engine optimization. This leads to much confusion about how SEO is correctly performed, and in many cases, our new clients had received little to no work towards their project from previous companies working with them; which is why they end up contacting us. We are well known in our region, and have been in business throughout the country for over 25 years, so we know how to create effective online marketing strategies.
Ultimately, it comes down to this: we hire expert graphic designers to do logos and sales literature, but not to market our business... neither should you. Hire a professional to do your SEO, because without return on investment, all you have is an unncecessary invoice to pay.
The Value of SEO Services
SEO Increases Online Visibility
As your website is optimized and your search rank improves, so does the amount of people that visit your website and business.
Search Visibility Improves Outcome
The role of search engine optimization is to help build rank, while also following search engine guidelines to ensure long term growth and success, rather than short term improvements leading to long term consequences.
SEO is Ongoing
Unlike short term advertisements, SEO is continuous, and should be included in your annual marketing budget. SEO is ongoing because your competitors are doing it to. Consistent results require continued SEO.
Getting to the Top with SEO
It's not enough to be have a website. With SEO, people actually find your website, and business using Google Maps; thus improving your chances to put your product or service in front of potential customers.
Monthly SEO
Month to month and short term no contract SEO services for businesses who want to try out our services prior to a long term commitment.
SEO Maintenance
Ongoing SEO maintenance services to maintain and improve your status on search engines.
Local SEO
A variety of Regional SEO plans, including local SEO services with NAP (Name, Adress, Phone).
Effective SEO Strategies Will Help Your Business Grow
Search Engine Optimization is more than simply creating a website, adding a few meta tags, and hoping visitors will stop in. There are several steps that need to be taken. Ensuring your scripts are clean by removing extraneous code. Evaluating your content, including text and images, to ensure that everything is appropriately named and tagged. Evaluating your content to find out what works, what doesn't, and what needs to change. There's even more involved companies looking for local SEO services and correctly setting up their NAP (Name, Address, and Phone). This is not something done once, but rather, something that is required on a regular basis to ensure that your website is crawled and indexed by search engines. This process should be repeated on a daily or weekly basis. Make it Active has a process in place, and a schedule we go by to ensure each and every client's website is optimized on a regular basis, to help ensure consistent growth.
"Brian and his team have been nothing more than miraculous, from virtual tours to Search Engine Optimization and marketing, Brian is pivotal in helping my client's franchise business get found on search engines but especially via Google Searches and other marketing... getting the word out to our local New Hampshire, Vermont and Massachusetts locations."
David Bloch
Ramunto's Brick Oven Pizza
Ramunto's Brick Oven Pizza
SEO is Necessary To Get Your Business Found
SEO offers far more than temporary advertising. Unlike advertising campaigns that rely on the popularity of the advertiser; Search Engine Optimization relies on your website, and major search engines such as Google and Bing. These search engines are the main online tools people use to find businesses in 2019.
Rather than relying solely on temporary advertisements, the focus of a sound SEO strategy is building long term success and growth of your online presence, in order to help grow your business locally, nationally, and globally (depending on your company's needs). Even if customers never visit your website, when they do a search for a business, you still want to come up as high as possible so you are one of the few businesses that they call when they are looking for the product or service that you provide. This is how most people find businesses; doing a search on their mobile phone, and opening the first several links that come up. Our goal is to make your website one of those links that customers see first.
Rather than relying solely on temporary advertisements, the focus of a sound SEO strategy is building long term success and growth of your online presence, in order to help grow your business locally, nationally, and globally (depending on your company's needs). Even if customers never visit your website, when they do a search for a business, you still want to come up as high as possible so you are one of the few businesses that they call when they are looking for the product or service that you provide. This is how most people find businesses; doing a search on their mobile phone, and opening the first several links that come up. Our goal is to make your website one of those links that customers see first.
Time + Effort = Results
Time spent on any website project requires that everyone involved in the online marketing project know how much time should be spent on various tasks. Unfortunately, based on our experience, the majority of companies spend far too much time per year on the design, fixing errors, and making minor updates than they do on adding new content or performing SEO on their website.
SEO
It is our estimation that at least 55% of time devoted to an online venture should be on Search Engine Optimization.
Content
Content required at least 35% of your attention in order for your website to remain effective in providing visitors (and search engines) a reason to visit.
Design
Website design should account for about 10% of the total time on building solid website rank.
SEO Starts Here!
It's time to optimize your website with Make it Active, LLC. Contact us now for a free quote!