Do SEO techniques change?
The strategies used for SEO must reflect the changes employed by the search engine industry. Search engine optimization is not just a set of techniques that can be used forever. SEO must adapt to the latest technologies; something that many companies that offer SEO do not recognize. Many companies use outdated methods that have not been relevant for over a decade. Or they use "quick-fix" methods that only work in the short term and offer no sustainable long term benefit.
While search engine optimization may seem like a simple process, such as adding keywords to your website, or adjusting your meta tags, that only represents a small percentage of what is needed to properly optimize your website for search engines. All of the strategies employed by us are proven techniques, and are constantly being adapted to the latest developments in the industry.