Google Search Listing Optimization
Google My Business Strategies

Understanding the data shown on the Google My Business console and strategies to optimize your listing to improve results.

Search Listing Performance

Understanding search performance on your Google listing.
Search vs. Maps shows the difference betweens search views (people who saw you on Google Search), and Maps views (people who saw you on Google Maps).
Directory shows the visitors who came by searching your business name or address. Discovery shows which customers found your listing by searching common terms.
Website visits is how many people have visited the website after seeing your listing, called direct from the listing, viewed photos, reqeuested directions from the listing.

Improving Your Google Search Listing

Utilizing Google My Business Features To Improve Your Search Listing.
Performing local SEO by managing your Google business listing to improve your search engine visibility and attract new visitors to your website.

Inaccurate Business Information

Inaccurate business information undermines the ability to demonstrate the value of your brand to visitors of your website. By finding incorrect information, different business hours, or misleading photographs, you risk losing valuable visitors to your website.

Accurate Business Information

Ensuring that your Google listing contains accurate information, including phone, address, and hours of operation, you increase the likelihood of the visitor taking action, visiting your website or business, and improving your overall digital marketing branding outcomes.

Google Insights

Understanding your Google My Business Listing
and Insights Into Search Results

Search Queries

This includes some of the key terms and shows how many visitors have viewed your listing based on the particular phrases. This can help determine your SEO strategy by showing what keywords or phrases have the most value.

How Customers Find Your Business

This shows how customers find your business, including how many searched for your business by name or address, or those who found your listing by searching for a particular category, product, or service.

Direction Requests

Here you can see how many visitors are getting directions to your location and where they are coming from. This information can help figure out areas where you need to spend more time targeting, or which areas provide the most growth for your business.

Customer Views & Actions

Learn where your customers come from, and what they do after finding your Google listing.
Learn where people find your business the most on Google.
Find out about actions taken by your customers, including visiting your website, calling your business, or whether they requested directions to your location.

Phone Calls

Discover how many calls are received from direct clicks on your listing. While this doesn't show calls that were directly dialed after seeing your phone number on a desktop, this insight can help determine the days you receive the most calls from your listing.

Business Key Attributes

Discover what your business is known for; including popular times, types of groups, and other demographics to help you determine more successful marketing strategies for your clientele.

Popular Times

Knowing the popular times each day from data Google obtains from phone use is a great way to improve staff hours, and prepare for the peak times for your business.

Google Business Photos

Improving Your Google Business Listing With Photos.
See how your listing compares to other businesses when it comes to photo views.
See how many photos you are adding to your business, compared to the photos submitted by your customers.

Strategies For SEO Success

How to optimize your Google My Business listing for the greatest impact
on your digital marketing campaign.
Provide Information
Make sure to provide as much information as possible to your Google business listing. I often see businesses dedicate a lot of time to traditional marketing methods, while ignoring such basic things as their business information on Google. This is one area that should be prioritized by businesses of all sizes.
Ensure you have the most accurate information on your Google listing, and keep it updated as things change. Including inaccurate information can not only frustrate visitors, but also reduce your overall visibility on Google.
By regularly creating posts on your Google listing, you can let customers know more about your business, and show that your business is active on Google. Even if you don’t use social media to market your business, Google posts are a great way to share information, sales, and showcase events.
Regularly adding new and updated photos to your listing keeps your listing fresh and provides an inside look into your business. Whether you offer products or services, photos are a great way at showing your customers what you offer.
Adding a Google Street View 360° Virtual Tour to your business listing is one of the best ways to give customers a chance to see your business any time at home. This helps gives them a chance to see what your business looks like, and especially in current times, where many are social distancing, this is a great way to give customers the experience of visiting your business.

We can help

We can manage Google My Business for your company