Tradeshows take lots of research, planning, and the preparation the first few weeks alone can be a full time job; especially if you need a booth, graphics, brochures, promotional materials, etc. We recomend hiring a consultant no more than 90 days prior to a show. While we can accommodate businesses with less notice, the costs go up significantly due to the time it takes to put everything together in such a short amount of time. There are are many deadlines to meet, each aspect of a tradeshow has deadlines. Freight should be received no later than a certain date, otherwise your company could incur additional charges with the tradeshow management group at the actual tradshow. This is why it is imperative to meet deadlines to avoid a constant state of emergency, which usually happens if you have fewer than 90 days to prepare for the tradeshow.