Website Design FAQs (15)

Questions about Website Development.

Are Make it Active Websites Mobile friendly for smartphones and tablets?

All websites that we create not only look great on desktop computers, but are mobile-friendly and look just as good on smartphones, tablets, etc, whether a Google Android or Apple IOS smartphone. We have been designing mobile-friendly websites for years. In fact, we always keep up with the latest developments, to ensure that we stay on top of modern technology and keep our customers ahead of the curve.

When considering a Website Design or SEO company, check all of our competitors in New Hampshire, and you will discover that we have one of the most mobile friendly and attractive websites in the region. In fact, our website is rated 100% mobile-friendly by Google!

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How can you help with our web design project?

Our website developers have been designing websites for almost 24 years; long before most companies were using the internet as a marketing tool. Our website developers can create the type of website your business or organization has always wanted. Since we design websites from a marketing and SEO focus, we have the tools and experience that most web design companies do not have. Our goal is to help your business grow, not simply design a website for you. Since we only work with local clients in New Hampshire, Maine, Massachusetts, and Vermont, our focus is on building websites and working face to face with our clients.

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How are Make it Active websites different?

At Make it Active, there are three things we focus on in regards to website design, SEO, or any online marketing project we take on:

  1. Attracting visitors
  2. Being a resource
  3. Customer driven

Attracting visitors is the most important first step. However, once visitors come to your website, if there is not much there, there is not much of a reason for them to return; which is why being a resource is so important. We focus our efforts in making sure your content is up to par with what users will want. Which leads to the third item on our list; being customer driven. Being a customer driven website simply means being focused. That is, focusing the content on the intended audience. For example, you can create content based on the customers visiting your website. Big accounts can be registered, and a complete different set of menus and content can be shown to them, while other customers could see something else completely.

Imagine having a potential customer that requires specific information from your website, think of the posibilities of being able to create content just for them. Every login can be unique; you can divide your single website between specific customers, reps, regular visitors, etc.

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Can you explain web design?

Web design has changed quite a bit since the world wide web began. In the beginning, at least the beginning of web design, websites were created mostly with code. This is the way many of us got our start.

Soon after, WYSIWYG (what you see is what you get) editors became available. The problem with many of these is they “messed up” the code; so while these editors were preferred by newcomers without coding experience, they were rejected by many of us in the web development world. Sure, we used them from time to time, but they ended up costing more time in fixing then coding by hand would take. These editors were a “middleman” between the developer and the finished website.

Also, once a website was created, there were several other things to take into account. For example, things like a “guestbook”, “contact form,” etc. These are not only a scripted page, but also were often backend cgi programming.

Without getting too technical, to create a website with forms, scripts, animated menus, databases, password protected sections, shopping carts, was much more complicated than a basic website. Web developers would have to either find a programmer to help with the website, or would have to learn additional programming language.

Now, this process has been streamlined due to CMS (content management systems). Content Management Systems (what this website is based on - using Joomla) are websites that integrate with other scripts, such as logins, a database, shopping carts, etc. So it streamlines the process. We still find ourselves editing code, and doing much of what was done in the beginning, but with the added benefit of saving time and money in having to learn additional programming languages.

View this for more information on content management systems such as Joomla.

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What's wrong with a cheap website?

There is a very simple answer; ROI. While it may seem inexpensive to pay $500 for a website, in the end, it costs you with not only the original investment, but also with the lack of return.

Think of it like this. If you look for a retail or office location, and you are deciding between one, that is 50 cents per square feet and another that is $1.00 per square foot, the cheaper space automatically seems more appealing. However, when you discover that you will get less foot traffic, and therefore make less money, you realize that sometimes it's better to pay more.

If you do not market your office space/retail location, you will not get any customers; the same goes for a website. If you do not optimize your website, you will likely not get many, if any customers. The same rules apply for the internet as they do in the "real world."

A cheap website is better than no website. However, the more money you put into your website, into advertising, search engine optimization, search engine marketing, etc. the more of a return you will get for your investment.

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Can Make it Active update our current website?

If you are happy with your website, but want to update it, we have the right solution for you. We offer maintenance services to existing websites, thus saving costs of designing a new website. We can also optimize and market your current website to ensure you are getting the results from search engines that you want. We offer both SEO and SEM online marketing services.

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Do you offer web hosting? What is hosting anyway?

Having a website can sometimes be complicated for those who don't know the process. There are several components to having a website.

  1. Web host: where your site is kept, includes storage, bandwidth, etc.
  2. Website: The design, scripts and coding to make your website come together.
  3. SEO: How search engines find your website. Search Engine Optimization is one of the most important aspects of having a website.
  4. SEM: Increase your revenue through pay per click advertising. Search Engine Marketing is a great way to jump start your business online.

All of our website hosting is done on our cloud server, located in the US. We maintain our server to ensure it is running and operational, and offer some of the fast, most reliable hosting in New Hampshire.

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Difference between Web development, design and Information architecture?

Over the years, we have had this question asked quite a bit. Many customers have asked us what the difference is between a website developer, a web designer, an information architect, and an information designer. The simple answer is, there is little difference, depending on the person performing the service.

There are many who practice "web design;" with an emphasis on "design." Whereas the main point of focus for an information architect is content. Your site could be the best looking site on the internet, however, without good content, visitors won’t care how nice your buttons look. Think about how many of the sites you visit - the ones that are the most popular, focus on content.

Our marketing team focuses on content, without putting the design aspect to the side. The design aspect takes the least amount of time; it’s the back-end programming, information gathering, and information development that takes the most time.

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What is the most important part of a website?

The most important part to any website is content. Without content, your website is nothing more than an advertisement, which is not an effective online marketing strategy. The goal of any marketing professional that designs websites should always be to create an online resource for people. It sounds simplistic, but it's true; which is why the most well known websites on the internet have the most content.

Whatever your product or service is, your goal as a business or organization should be to empower your visitors, not simply sell them something; that will come in time. By showing that their interests are important to you, they have a reason to return, thus increasing the likelihood of a purchase or additional purchases.

Make sure to have the following:

  • Detailed product descriptions
  • In depth product support information
  • A responsive technical support section
  • Easy to find contact information
  • Product manuals, white papers, sales sheets, user manuals, etc.

By offering these to your visitors, you give them a reason to come back. Think of it this way, no matter how good the deal is, or where the purchase is made, would you buy something from a company that simply displays a picture, or one that gives a detailed description of the product being sold? The more time the customer spends on your site, the greater the chances are they will return to get more information and purchase more products.

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What are CMS websites such as Joomla?

CMS stands for Content Management System; a way to integrate several functions of a website together. Joomla, Drupal, Moodle, and many of the other available CMS's are open source software, which means that it is developed by many programmers, users, and others, putting together the best functions of a website all into one package.

At one point, content management systems were only available to users who had the funds to pay thousands of dollars, just for the system; that was not including the design, and most of the available functions and plug-ins. Content management systems like Joomla cost way less to implement because the main core software is free; it only costs for particular plug-ins, etc.

Most content management systems are not easier than traditional tools; in fact, many aspects of a CMS make them more difficult than creating a website by traditional means alone (html). There are several factors that must be overcome when it comes to website development using a CMS. It takes a CMS website developer who is familiar with the system to be able to properly implement it.

The reason a CMS is “better” than a traditional website is the ease of implementing major back-end features. For example, designing a website is one aspect of the web development process. If you want a contact form, that’s another script, if you want a database that contains customers information, with a login for customers, etc. that is another script; thus, costing more money and taking more time. With a content management system, most of these features are already integrated in the core program.

View this for more information on content management systems and website design.

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