You could have a terrific marketing department that sets goals, follows plans, and helps to be the backbone for a company. However, in many companies, this is not the case. The biggest problem with most marketing departments is inefficiency and complacency. While it may be easy to simply blame the employee, it could be for a number of reasons.
For one, some marketing departments will fill many positions, costing the company a lot of money. While this can be good for business, and can provide a lean marketing machine, in most cases it is simply a resource expenditure that does not increase revenue, but rather “get’s the job done.”
In some cases, the marketing director, or manger has been in management so many years and doesn’t understand the basics in timelines or effective management. In no way am I saying they are not educated in the field of Marketing, but rather, they may not be in touch with current marketing techniques, or understand what it is exactly that the web designer, or marketing coordinator, or product manager actually does.
Most managers have some background in other areas of marketing, however, in my experience, many fall short because they do not understand how long a certain project will take, or do not know the process that it takes to create a website, perform seo (search engine optimization), or design a graphic or logo.
In essence, they could be hindering success because either the employees take their time completing projects, going as far to drag out a project because the “boss doesn’t know,” on the other side, they may be expected to perform miracles and their own judgment on completion is not taken into account. So, this goes both ways.
That is where we come in. We can either help make your marketing department more efficient, or we can provide complete outsourced marketing solutions for your company. Either way, we can save you money and help your company increase its revenue through proper marketing techniques utilizing both traditional, and online marketing.
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