Make it Active (20)

General questions about Make it Active.

Do you only work with clients in NH, ME, VT, and MA?

We work with a few national and international clients, but the majority of our clients that we work with are local because we feel our clients are best served if they can meet face to face. Working with long distance companies can make it difficult, especially when you trust them to manage your website, review your marketing strategies, or perform a number of other services. In our experience, it creates more travel for our team, and increases costs. To eliminate this, when our company relocated to Dover, New Hampshire, we sold off our portfolio of clients, and basically started from scratch here in NH. Since we are an SEO agency, we weren't too worried about not coming up on top again.

We knew our experience and expertise would help our business grow. We also knew the trouble of working with long distance clients. In fact, in 1999, we relocated from the Bay Area, to Los Angeles, and after spending over a year flying back and forth to meet with clients, we decided then it was best to mainly work with local clients at our new location. When we decided to relocate to New Hampshire, we were confident that our portfolio of work, our expertise in search engine optimization, and our website design references would help us start again; and fortunately, we were right! We have been fortunate to be embraced by the New Hampshire, Maine, Vermont, and Massachusetts business communities and look forward to serving all of our local clients!

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Should our company outsource?

You could have a terrific marketing department that sets goals, follows plans, and helps to be the backbone for a company. However, in many companies, this is not the case. The biggest problem with most marketing departments is inefficiency and complacency. While it may be easy to simply blame the employee, it could be for a number of reasons.

For one, some marketing departments will fill many positions, costing the company a lot of money. While this can be good for business, and can provide a lean marketing machine, in most cases it is simply a resource expenditure that does not increase revenue, but rather “get’s the job done.”

In some cases, the marketing director, or manger has been in management so many years and doesn’t understand the basics in timelines or effective management. In no way am I saying they are not educated in the field of Marketing, but rather, they may not be in touch with current marketing techniques, or understand what it is exactly that the web designer, or marketing coordinator, or product manager actually does.

Most managers have some background in other areas of marketing, however, in my experience, many fall short because they do not understand how long a certain project will take, or do not know the process that it takes to create a website, perform seo (search engine optimization), or design a graphic or logo.

In essence, they could be hindering success because either the employees take their time completing projects, going as far to drag out a project because the “boss doesn’t know,” on the other side, they may be expected to perform miracles and their own judgment on completion is not taken into account. So, this goes both ways.

That is where we come in. We can either help make your marketing department more efficient, or we can provide complete outsourced marketing solutions for your company. Either way, we can save you money and help your company increase its revenue through proper marketing techniques utilizing both traditional, and online marketing.

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Why Make it Active?

Make it Active is a company that focuses on results. In our experience, most marketing consulting firms focus on speculation or vague possibilities. We are different because we feel the best strategy is to gain long term customers, not quick one-off customers that pay large amounts of money for graphs and speculation.

Make it Active is also a better choice because we can provide you with a number of solutions that most marketing firms do not cover in-house, or simply do not offer at all; including online marketing and search engine optimization, website and graphic design, and multimedia development.

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How do you keep your prices reasonable?

We keep our prices low on most projects because we are efficient in our marketing process, and practice lean marketing, with a focus on ROI. In fact, we were one of the first companies to use the internet as the primary source of communication with our customers when we first started. We do work in person as well and have traveled to meet potential clients. We also work on-location for special marketing projects that require a more hands-on approach. Our goal is to reduce the amount of costs associated with doing business through lean marketing; because ROI is as important to us, as it should be to your business or organization.

Another reason our prices are reasonable is because we only charge for what the client needs. If you want us to build a $10,000 website, and pay for large SEO packages, but we feel you would better benefit from a much more inexpensive website and SEO package; than we setup a plan that we feel best meets your budget. In fact, though we sometimes come in higher than what some customers would expect, we have surprised quite a few customers, when we quoted a price much lower than what they told us their budget was. That's because our goal is long-term customers, rather than making a lot of money quick off of short term customers.

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Do you have a portfolio of your work?

Yes. We often show examples of our work to potential clients. However, we do not have a portfolio page on our website due to non-disclosure agreements that we have signed for our clients. We focus on being a resource for our clients, not a billboard for ourselves. We have been working in the marketing and web development industry since 1994.

We know what it takes to market a product or service. We are not designers that "do" marketing. We are marketing professionals that offer design services; there is a big difference.

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Does Make it Active outsource overseas?

No. We personally handle all projects. We are an American owned business located in Dover, New Hampshire. If the workload was ever too much for us, we would hire more people (locally) to help. We feel very strongly about keeping jobs in the United States and do not outsource any of our work. We also take personal responsibility for all the work we do, and when clients need a change on their website, though we quote 48 hours, we sometimes do it within the hour. That doesn't happen when you outsource design services very often. We have had many competitors that do it a certain way, including simply being a company that sells web design and online marketing, but doesn't actually do any of it inhouse. We do not work like that, we do everything ourselves, in house. You can actually speak with our web developer and he'll gladly share the details of how he edited your website, though, be prepared for a long, technical, boring conversation.

We are an American company, and only employ people in the United States. We understand when it makes business sense to outsource overseas, but when it comes to SEO, Web Design, and traditional and online marketing, we feel strongly that you get what you pay for and that you would be much better served using local services, such as ours.

We are constantly asked by companies in India, etc. if we want to outsource our search engine optimization, search marketing, web design, or some of our marketing services. Some who contact us from overseas don't seem to understand what "no" means, so I will attempt to clarify: Make it Active offers outsourcing services for companies that would otherwise fire their marketing department and reduce spending on marketing; thus, to help grow the marketing department, and/or the company that employs us. However, by outsourcing, we mean, that we do the work here, locally, in New Hampshire (or possibly other states in this country). We do not hire outsourcing companies from any other country. Hopefully this disclaimer can be understood by other nations, as we get a lot of spam about our interest in "outsourcing." Again, we don't outsource, we are a marketing company that other businesses outsource to. We hire others, but not in other countries...

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Does Make it Active offer printing services?

Yes, we offer printing services to all of our clients. We have been in the business of marketing for many years, and know the printing industry very well. We work with some of the best printers in the area to get you the best possible rates. In fact, because we do a lot of printing, our rates are probably cheaper than if your company goes direct to a printer.

We plan to offer printing directly on our website shortly, for those customers that want to order printing services online.

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Does Make it Active offer free consultations?

Make it Active offers free consultations to local businesses or organizations depending on the service requested, location, and the size of the company. Our initial consultations usually cost around $500 and include a marketing overview sheet, including recommendations on steps to take to grow your business. Our free consultation is a basic consultation to explain our services and how we can help your business or organization.

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Can your services actually save our company money?

Yes. Our goal is actually to help your company focus on what needs to be done to increase revenue by reducing your marketing expenses; it is not to sell as many of our services as possible. We have learned that a happy customer, is a repeat customer. Though some of our customers use many of our services, and remain happy, the customers who we save money and actually recommend NOT using certain services we offer, tend to refer us to many of their friends and colleagues.

A good example is a company we recently worked with that wanted to use several of our services, specifically, they were interested in our market research, business development, research services, website design, and search engine optimization. Of all the services, we told them based on several factors, that we recommended a SWOT analysis and SEO services. Though we would have enjoyed offering the other services, we felt they did not need some of our business development services at that point. We also enjoyed their current website and did not believe that a major change would help increase revenue; an example of how we really do put our customer first, above our own financial gain.

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How can our company benefit from your outsourcing services?

We offer outsourcing services as a means to help businesses in this troubled economy.

By outsourcing, we do not mean we employ marketing professionals internationally. Rather, we mean that we can handle all of the marketing for your company. In times of trouble, the first budget to be slashed is marketing. However, this is the worst time to slash your marketing budget. Instead, more should be put into marketing.

However, when businesses suffer, the primary focus is staying afloat; in a troubled economy like this, that is priority number one. Often, businesses have little choice but to downsize; which is why we offer outsourcing. We can handle all of your marketing needs, which saves on the cost of having several employees.

Is this expensive?

Probably not. Compared to having an in house marketing dept, the costs to outsource is extremely low. It is not our goal to bulk-sale services. Our goal is to help your company run more efficiently. If there are services we do not feel will help your company, we’ll let you know. After all, if we save you money, help your company increase revenue, you will come back to us year after year, and likely bring friends along too!

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