There are many who practice "web design;" with an emphasis on "design." Whereas the main point of focus for an information architect is content. Your site could be the best looking site on the internet, however, without good content, visitors won’t care how nice your buttons look. Think about how many of the sites you visit - the ones that are the most popular, focus on content.

Our marketing team focuses on content, without putting the design aspect to the side. The design aspect takes the least amount of time; it’s the back-end programming, information gathering, and information development that takes the most time.