For example, a few years ago we worked with a client that offered products used in times of power outages. At that time, there were several blackouts that hit the Los Angeles area and we were able to create an online SEO and SEM campaign that same day; ensuring they had a competitive advantage with their product. By doing so, they gained dramatic increases in sales in that period based on the success of the campaigns.

When a customer is looking for something you offer, you should ensure they find your product, rather than your competitor's; especially in this economy.